Practical knowledge for better business decisions.

Integrating AI into Tourism & Hospitality: Leading People and Change Speaker: Ahmed Eltabakh AI is already changing how travelers search, book, and experience their trips. The real question for our industry is no longer if we should use it, but how to use it without losing the human touch that makes tourism and hospitality special. This session cuts through the hype and the fear, and gives you a clear, practical view of what AI can do for your business and your team, starting tomorrow. What you'll learn 1. From fear to empowerment Why AI is not here to replace your people. See how automating routine back-office work frees your staff to focus on what guests value most: real, personal service. 2. AI that works in the real world Practical use cases from hotels, travel agencies, and tour operators, including smarter pricing and revenue management, personalized guest and traveler journeys, and more efficient daily operations. 3. Leading your team through change How to reduce tech anxiety on the frontline, build new skills, and create a culture where your team is confident to try new tools. Who should attend Hotel owners, general managers, and department heads Travel agency and tour operator owners and managers Revenue, sales, and marketing professionals HR and training managers in tourism and hospitality Anyone curious about how AI will shape their career in travel Why it matters Travelers are already planning trips with AI. The businesses that learn to work with it today will lead the market tomorrow. Join us and walk away with ideas you can apply immediately. 📍 Global Tourism Market (GTM) | Cairo | January 2027 👉 Register now to secure your seat.

AI Session with Hotesl Drive

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Unlock the true potential of your go-to-market strategy by exploring how artificial intelligence is reshaping customer acquisition, product-led growth, and market penetration. This session will dive deep into practical applications where AI accelerates decision-making, personalizes customer journeys, and predicts market trends before they happen. Whether you are scaling a new product or optimizing existing revenue streams, learn how intelligent tools can turn data into actionable insights that drive faster and more effective growth. Join us to discover real-world examples of companies leveraging AI to dominate their markets and take away a roadmap for integrating these technologies into your own GTM plans.